Challis Hodge’s UXblog

User Experience | Design | Strategy

YouTube Union Protest

February 20th, 2007 | Category: Social Media, User Generated Content, Word of Mouth Marketing

In this breakthrough video the “Girls Of Miller” are protesting the freezing of their pensions. This is the first I’ve seen of a social media site being used as a virtual union picket line. The video is dedicated to Norman Adami, CEO (SAB) Miller Brewing Company from the Union Women of Miller Beer. It’s not very well done by the message is clear. You go girls…and two guys!?

2 Comments so far

  1. Article Feed » YouTube Union Protest February 20th, 2007 7:20 pm

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  2. Bob G February 21st, 2007 4:56 am

    I’ve seen YouTube used for a couple other protests in the past year.

    Here’s the United Steelworkers warning against the dangers of non-union made tires:

    http://www.youtube.com/watch?v=eHy5xTM0KxE

    And recently Virgin’s new U.S.-based service used viral video to gain support for allowing its operation:

    http://www.youtube.com/watch?v=CdK2ecxy9kU

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