Research firm C. E. Unterberg, Towbin surveyed 200 Financial Services firms and concluded that most did poorly in online Customer Service. They added that, “save the online trading companies, most financial services firms have not been compelled to improve or enhance online customer service offerings. Competition among these firms has not reached the level where improved service could attract/steal/maintain customers.” Really!? Believing this statement for a second could be the fastest way out of business for many of these firms on 2001!!! Check out the research here.