Virgin Mobile Introduces Ad-Subsidized Minutes
Virgin Mobile announced yesterday that it is offering it’s customers the option to earn minutes in exchange for viewing and responding to ads. They are initially targeting teenagers and twenty-somethings but believe the model has potential with a broader audience of value conscious customers.
Under the offer, customers of Virgin, a venture of Sprint Nextel (S.N) and Richard Branson’s Virgin (VA.UL), can get up to 75 minutes of free calls per month if they spend an equal amount of time looking at ads and replying to these ads via text messages.
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