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10 Mar 09 I’m Coining a New Phrase: UXymoron

UXYMORON
ux⋅y⋅mo⋅ron  [uk-see-mawr-on]
–noun, a figure of speech by which a locution produces an incongruous, seemingly self-contradictory effect, as in “We will sell more product if we make the logo bigger.”

Origin:
1980–90; < LL uxymorum < presumed Gk *uxýmōron, neut. of *uxýmōros sharp-dull, equiv. to uxý(s) sharp (see uxy- 1 ) + mōrós dull (see moron )

Related forms:
ux⋅y⋅mo⋅ron⋅ic  [uk-see-muh-ron-ik]  , adjective
Dictionary Unabridged

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Reader's Comments

  1. |

    Brilliant! I esp <3 the innovative idea of making banners bigger … I think there are a lot of self-satisfied chair warmers out there today.

  2. |

    Nothing a little AdBlock Plus plugin can’t fix

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