US Users: Ample Access, Less Active
Nielsen/NetRatings reports that in January 2001, over 168 million people in the US had internet access either at home or work — a 60% internet penetration rate in the US. Nielsen/NetRatings also finds that the 168 million who had access were not necessarily online and even though the time spent online per month increased by 1.3% between December and January, the number of page views per month decreased by 5.5%. These numbers certainly suggest more quality and less quantity as web users may be moving toward a trend of more focused and intentional use of the Internet. See the numbers here.
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