URLs Out, Search Phrases In
Interesting post on Cabel’s Blog LOL about the demise of URLs and the rise of Search. He just returned from Japan having noted a dramatic shift from URLs to search terms on outdoor advertising. Makes plenty of sense given the lack of quality URLs and the proliferation of .extensions! Seems especially interesting for short term campaigns where a unique phrase could win near-term then poull out as the competition tried to cut in.
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