10 May 06 Tracking Online WOM: 5 Tips from Cymfony’s Andrew Bernstein

Andrew Bernsteinhas a short piece on Wombat Blog with a couple of good points to consider when monitoring WOM.

As PR becomes more strategic, and campaign time shortens, you can’t wait six months to do a focus group,” says Andrew Bernstein, President and CEO of Cymfony. He suggests tracking the conversations taking place online. “By tracking a variety of areas, you can get a good sense of what people are thinking about your product, brand, and company.

Click here to read Andrew’s five tips

Tags: Research, Word of Mouth Marketing