According to new data on media convergence from Nielsen Media Research and Nielsen NetRatings, the viewing habits of TV watchers and the surfing habits of Web users appear to converge. For example, the data–from June 2001 and culled from a panel of 500 members–showed that Web users are extremely capable of holding onto both their computer mice and remote controls at the same time: close to 70 percent of all panel members, in June, had at least once surfed the Web while they were tuned to their TVs. In perhaps the data’s most telling finding: heavy Internet users watched 19 percent more TV than people who did not use the Web even though they had access. Read more here…