The Harry Situation
Working with razorfish and agency Kirt Gunn & Associates, L’Oreal has launched a fictional comedy, “The Harry Situation,” built around the romantic adventures of a guy who uses Bold It hair gel. Hmmmmm. The campaign targets men aged 18-34, an audience that L’Oreal is counting on to appreciate this type of content.
Originally, my wife and I wrote a very funny and smart show about a complicated character in the midst of a realistic and overwhelming sexual awakening.
So who the hell would ever want to change it into a show about a one-dimensional ‘loser’ who finally gets laid because he starts using hair gel?
Certainly not our sponsor. Especially since they agreed not to interfere with any creative decisions. They swore they would never insert their product into the show (or me).
So how did it come to this:
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