Rise of the Silver Surfers: The Over-50 Social Media Opportunity
More on this missed market opportunity with the so-called silver surfers. While reports show they are ramping up on Facebook and MySpace that may be largely due to the lack of alternatives!
Poak UK regulatory agency Ofcom released a report today that sheds more light on a market niche that is consistently ignored by Silicon Valley: The over-50 crowd. The report states, “‘Silver surfers’ also account for an increasing amount of internet use with nearly 30 percent of total time spent on the internet accounted for by over-50s …”
In fact it has been widely reported [1,2,3] that Mark Zuckerberg, Facebook founder believes, “Young people are just smarter.”
Are online marketers and retailers missing this opportunity?
UPDATE!
comScore Numbers Unhinged from Facebook Reality
There is a big difference between the user demographic figures reported by Facebook (captured from their ad targeting system), and those tracked via comScore’s Media Metrix online measurement panel.
Looks like comScore’s extrapolated numbers are roughly 10 times larger than Facebook’s actual numbers. comScore reports 13.6 million US people age 35 or older using Facebook while Facebook reports 1.26 million — or less than 1/10th.
1 Comment so far
Leave a reply
dental plan texas…
salting!implausible Pernod acknowledge mimic …