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Writing & Presentations

Recent Writing & Presentations

Design is Broken
An essay describing the need for more organization and organizations in the design community. See related diagram.

Semiotics: A Primer for Designers
A brief look at Semiotics as it is applied to the real world of designers and our work.

Human-Centered Design: Process Overview
Presentation designed to acquaint young designers with User-Centered Design (UCD) process and its value.

UX Roles & Titles: Trend or Profession?
The top User Experience roles in the Web space endure while the trend based titles come and go.

Archiving Experience Design
LOOP Number 6: Virtual Roundtable Discussion with Hugh Dubberly, Jodi Forlizzi, Challis Hodge, Nathan Shedroff, Brenda Laurel, Peter Lyman, Philip Meggs and Peter Morville.

Customers to the Core: Tactics for Successful Service
Customer-Centered Business requires more than CRM. It requires organizational changes, the right products and services and the right technologies.

Smoothing the Path: Customer Satisfaction Drives Revenues
Customer service and customer relationship management (CRM) are touted as critical success factors for companies that want to seriously compete and thrive into the next decade. As technology and manufacturing fast become commodities, the customer relationship is the only area where real competitive advantage is still possible.

Older Writing & Presentations

Brains Around the Table
Review of a recent Garage.com bootcamp and the views of the enrepreneur and VC toward their customers.

Understanding User Experience
A discussion with WebTechnique's Lucas Daniel on the birth and evolution of User Experience.

Sorting Out Site Testing Tools
Interview with Forrester Research.

Site Design Requires Hard-To-Find User Experts
Forrester Research profiles HannaHodge as leading user experience experts.

Why Most B2B Sites Fail
Interview covering B2B fundamentals.

Guru Paradox: User-Centered or Self-Centered?
A brief reflection on some interesting advice I received back in graduate school.

MyPortal in My Living Room?
Some thoughts on the race to own the loyalty of online customers.

Manufacturing and Marketing of One.
Reflections an a future where technology allows us to specify the manufacture of fully customized products and have them at our door the next day.

How Does Your UI Make You Feel?
Using UI components to connect emotionally with customers and users.

What Is Your User Interface Saying?
Discussion on the importance of considering the user interface of web sites and software applications as a point of contact with the public that defines brand.