Challis Hodge’s UXblog

Visiting a hospital to check up on our health, or undergo tests and scans to find out what�s ailing us can be quite a worrying experience. And, let�s be honest, the environment that we are left in � impersonal, functional, clinical-looking rooms � does not help us feel any better.

The application of an Experience Design approach to this challenge has helped Philips develop a unique proposition that taps into the variety of its company-wide technological and people-focused expertise: the Ambient Experience Pavilion.

The Pavilion, presented for the first time at the Radiological Society of North America (RSNA) in Chicago, is a unique display of the capabilities of Philips Electronics to infuse the patient preparation room, scan room and control room of an MR (magnetic resonance) suite with concepts of Ambient Intelligence. It also showcases Philips� commitment to improve the experience of patients and clinicians alike, as well as its capacity to react on the development of healthcare towards an ever more consumer-focused approach.

read the press release�
read Stefano Marzano’s speech�