John Q Public Will Control 25% of Entertainment by 2012
In a recent study, ‘A Glimpse of the Next Episode‘, Nokia predicts that 25% of all ‘entertainment’ will be created, edited, and disseminated within peer groups rather than traditional media outlets.
“From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘Circular’. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social
media,” said Mark Selby, Vice President, Multimedia, Nokia.
What I find questionable about this prediction is not whether the technology will support the activities but rather will the output be entertainment at all? I can’t help but wonder if we’ll be applying new technologies to a stagnant pool of inbred creative assets?
It’s always fascinating to watch the evolution of technology and the ways in which people adapt and apply it in ways never imagined. I’m ready to be entertained in 2012 one way or another.
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I really wonder why so many predictors feel the need to put a percentage on things like this. “Up to a quarter” sounds smart but is totally meaningless.
That’s an interesting point. For my money I want to know someone has given enough thought to their prediction that math was involved :-) Recognizing of course that the statistical significance may be non existent. I also prefer to contextualize the prediction in some way. Numbers help. Question is, are they at all meaningful? Hmmmmmm!