It’s the Hottest Place in Town, and Dolls Eat Free
American Girl Place, which opened in Chicago in 1998 and in New York in November 2004 epitomizes the best in experience design. The company caters to “tweens,” girls who are too old for Cabbage Patch but too young for Bratz. They deliver an incredible experience that is their brand that becomes very quickly a part of your life.
You can of course purchase an American Girl doll to match your skin tone and you can also purchase matching outfits for you and your doll! All dressed up and nowhere to go? How about tea or dinner at the American Girl Place in Chicago or New York? American Girl dolls are treated as V.I.P.’s, sitting in booster seats especially designed for them, and drinking from their own striped china teacups.
Before opening in November, the New York cafe had already taken 30,000 reservations. And this week, callers looking for a Saturday night table (prime time is 5:30) were told that they would have to wait until August.
Read more in the New York Times Online (subscription may be required).
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