iProspect Social Networking User Behavior Study
Lots of juicy stuff in this May 2007 iProspect study conducted by JupiterResearch.
A few highlights:
- One out of three internet users turns to sites with user-generated content to help make a purchase decision.
- The majority of visitors to social networking sites (90%) don’t post comments on the sites they visit.
- 25% of internet users frequent popular social networking sites at least once a month (primarily arriving through direct navigation and bookmarking.
- 72% of YouTube visitors primarily seek entertainment, while 49% of FaceBook users and 35% of MySpace users primarily seek networking opportunities.
- 56% of TripAdvisor visitors, 39% of Yahoo! Answers visitors, 39% of Craigslist visitors, and 32% of iVillage visitors actively research products or services.
Check out the study there’s lots more to glean.
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