How Madison Avenue Is Wasting Millions on a Deserted Second Life
Wired’s contributing editor Frank Rose talks straight about Second Life.
“Companies say, ‘It’s an experiment’ — but what are they learning?” Tobaccowala asks. “Basically, they’re learning how to create an avatar and walk around in Second Life.” Which is fine if that’s what you want to do. Just don’t expect to sell a lot of Coke.
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Great counter to the hype. There is a place for this in the future but not ready for large investments yet.
I’m intrigued that Tobaccowala gave Coke and SL a pretty critical thumbs down. Especially as the head of a sexy new media agency, I would have expected at least some tempered interest.
That surprised me as well. Made me wonder what the motives were!? Either way though the argument holds.