Healing the Web
The Nielsen Norman Group study of jouranlists using corporate web sites is a great way to get the word out about usability. It doesn’t hurt NNg’s pr engine either!
Environmentalists often encourage participation in their cause by saying that you shouldn’t feel the need to heal the planet all at once, all by yourself; if every person picked up just one piece of trash every day, think about what a clean, beautiful world we’d live in. The Internet needs that same spirit: If every Website fixed just one frustrating usability problem each day, think what a beautiful World Wide Web we’d live in.
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