Challis Hodge’s UXblog

User Experience | Design | Strategy

Google Tracking Search Clickthroughs?

I just did a search on “Joi Ito” and got this as the first link. In fact, all the links on the page had a redirection component in the result links. Normally, Google gives the link to the website directly. Looks like they may now be starting to track clickthroughs. I repeated the search on a few other keywords, and I didn’t find it again, so I guess it is one of those Google experiments.

Have you also noticed this? What could be Google’s gameplan behind this?

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