Free WiFi: Shopping Malls More Than a Place to Shop
Finally, WiFi is showing up in the shopping malls. I believe there are huge opportunities for social shopping and networking services in the mall environment.
You can now surf the Web wire-free in the outdoor commons areas at Stony Point Fashion Park. The shopping center in South Richmond Virginia is the first mall in the Richmond area - and most likely in Virginia - to create a Net-friendly zone. Taubman Centers Inc., the mall’s owner, today began providing free Wi-Fi technology that allows customers to connect to the Internet via a laptop computer or personal digital assistant while visiting the center. “We think there is real interest in providing this service,” said Deidre P. Goodrich, marketing director at Stony Point and its sister center, Regency Square. “Our desire is to evoke a feeling that Stony Point Fashion Park is a meeting place for family and friends and having Wi-Fi is one more amenity that creates that,” she said.
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