Challis Hodge’s UXblog

Some folks in Amsterdam are running an interesting experiment this month. They’re calling it FOOD FACILITY. Food Facility is a working prototype restaurant where the central kitchen is replaced by kitchens of existing take-out restaurants in the area. You are invited to make a choice of the food available from these take-outs and consume your order at Food Facility.

FOOD HOSTESS: In a comfortable and social ambiance a food hostess will advise you on the quality and estimated delivery time of the different take-out dinners available and will place the order for you.

FOOD DJ: A food dj receives the order from the scoooter delivery boys and will do away with the abundance of wrapping materials before the food hostess will serve it to you at your table.

FOOD SERENDIPITY: Food Facility is a real restaurant but it�s also an experiment and a performance . We invite you to participate, enjoy yourself, and research the possibilities this concept may have. With a little negotiating with other guests it should be possible to have Tom Ka Ka as a starter, spareribs as a main course and Tiramisu for dessert. Although naturally it is impossible to forecast exactly what possibilities the evening may present.

While there doesn’t appear to be a business model, one may well arise from this experiement.