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	<title>Challis Hodge's UXblog</title>
	<link>http://www.challishodge.com</link>
	<description>User Experience &#124; Design &#124; Strategy</description>
	<lastBuildDate>Sun, 20 Apr 2008 13:29:52 +0000</lastBuildDate>
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		<title>New UX Blog: InspireUX</title>
		<description>Catriona Cornett has recently launched an awesome new UX blog titled InspireUX. According to Catriona:

This site posts inspiring user experience quotes on \"quote cards\" that you can save or print, to remind user experience designers of the impact that their work has on the world.

When I took my first look ...</description>
		<link>http://www.challishodge.com/new-ux-blog-inspireux/</link>
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	<item>
		<title>URLs Out, Search Phrases In</title>
		<description>Interesting post on Cabel's Blog LOL about the demise of URLs and the rise of Search. He just returned from Japan having noted a dramatic shift from URLs to search terms on outdoor advertising. Makes plenty of sense given the lack of quality URLs and the proliferation of .extensions! Seems ...</description>
		<link>http://www.challishodge.com/urls-out-search-phrases-in/</link>
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		<title>Finding the Next Big Thing in Non Profit</title>
		<description>

There are a small minority of people in the world who when they focus their attention in a specific direction something big always  happens. More often than not they possess a rare combination of intellect, passion and skill allowing them to locate the haystack, assemble the team to find ...</description>
		<link>http://www.challishodge.com/finding-the-next-big-thing-in-non-profit/</link>
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		<title>Time Magazin on Pine &#038; Gilmore on Authenticity</title>
		<description>Great article...read it!
For the average U.S. company, Gilmore and Pine have simple advice: think less about where to put ads—ubiquity is killing advertising's power—and more about how to shape the places customers interact with their products. Example: REI, the outdoor-gear company. In 1996 REI opened a flagship location in Seattle ...</description>
		<link>http://www.challishodge.com/time-magazin-on-pine-gilmore-on-authenticity/</link>
			</item>
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		<title>Design &#038; Art: On Creativity</title>
		<description>For those of you who have known me for a while you've no doubt heard me on my soapbox lecturing about the distinction between art and design. Simply put, Design is a creative problem solving discipline whereby we solve problems for a particular group of people, more often than not,  ...</description>
		<link>http://www.challishodge.com/design-art-on-creativity/</link>
			</item>
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		<title>Personas and the Role of Design Documentation</title>
		<description>Andrew Hinton wrote a great piece over on Boxes and Arrows about Personas and the Role of Design Documentation. I responded over there but thought it was also worth sharing here.

Andrew:

Thanks for taking the time to share your perspective. Obviously a lot of thought went into this piece. Couple of ...</description>
		<link>http://www.challishodge.com/personas-and-the-role-of-design-documentation/</link>
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	<item>
		<title>In: Digital Asset Optimization, Out: Search Engine Optimization</title>
		<description>It seems like the trend is shifting from optimizing for a slow, dumb engine, and is moving towards a more sophisticated integration of elements, be it image, video, consumer reviews, or social networks. This changes what is getting optimized from the platform to the asset. That is why the future ...</description>
		<link>http://www.challishodge.com/in-digital-asset-optimization-out-search-engine-optimization/</link>
			</item>
	<item>
		<title>Ultimate Baby Dashboard: Trixie Tracker</title>
		<description>Just came across this over at gongblog.

Trixie Tracker is a full-featured online tool that allows new parents to keep detailed records and create visually striking charts for Sleep, Diapers, Bottles, Solids, Nursing, Pumping and Medicine. You'll love the charting on diaper leaks, solid food intake, and the especially useful medicine ...</description>
		<link>http://www.challishodge.com/ultimate-baby-dashboard-trixie-tracker/</link>
			</item>
	<item>
		<title>British Heart Foundation: Food for Thought</title>
		<description>The British Heart Foundation is the UK’s largest nonprofit focused on heart health. Their goal is to lead the fight against heart disease – number one killer in the UK. They've recently launched an advergame, Food for Thought, focused on educating children about healthy lifestyle.



The game is staged in a ...</description>
		<link>http://www.challishodge.com/british-heart-foundation-food-for-thought/</link>
			</item>
	<item>
		<title>Call for Papers: Special Issue on Cultural Aspects of Interaction Design</title>
		<description>For all you IxDers out there, the International Journal of Design has published a call for papers for it's special issue on the Cultural Aspects of Interaction Design (pdf flyer).
 The International Journal of Design is a peer-reviewed, open-access journal devoted to publishing research papers in all fields of design, ...</description>
		<link>http://www.challishodge.com/call-for-papers-special-issue-on-cultural-aspects-of-interaction-design/</link>
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