Challis Hodge’s UXblog

User Experience | Design | Strategy

Experience Hierarchy of Needs


Use this model to guide your thinking, processes, and approaches when making things for people on behalf of your clients. Its an hierarchy. Each level of need is only meaningful if the previous levels have been met. If you solve for the top of the pyramid your clients will be successful and their customers will be happy.

Thanks Maslow!

2 Comments so far

  1. Alex Funk June 23rd, 2008 1:32 pm

    I really like this diagram, I’ve seen it done a few different ways and I think this one really shows how important solving the top portion of the triangle really is. So many businesses we see only take a stab at the first, and maybe 1/2 of the second tier. Liking it, enjoying it and living without is something that they are leaving to chance. We’ve been taking a hard look at consumer websites and their ability (or lack) to focus on the user when designing their online experience. We’d love to get your feedback as well if you have the time and share some of your insights! - Thanks - Alex Funk
    http://blog.dtelepathy.com/reviews/user-experience-review-seaworldcom

  2. [...] 10, 2008 · No Comments I really love Challis Hodge’s pyramid of needs. Reminds me of the famous pyramid by Maslow. This comes in a great timing. The web is buzzing about [...]

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