Challis Hodge’s UXblog

User Experience | Design | Strategy

Coffee Innovation

P&G has put a new twist on coffee with Folgers Simply Smooth(TM), the first nationally available stomach-friendly coffee.

Estimates suggest that 35-40 million American adults limit their coffee intake due to stomach discomfort. According to P&G…

Folgers Simply Smooth is the first major category innovation since the launch of decaffeinated coffee over two decades ago. The new stomach-friendly coffee provides a very smooth drinking experience, while offering the great mountain grown taste and aroma of Folgers.

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