Claritas Segments the U.S. Population
Claritas has concluded that 66 types of people live in the U.S. suburbs, cities, and riral areas. You can view a presentation on their research here. If you’re really interested you can look up your neighborhood based on zip code to find out what segments are living next door to you.
No time to visit the site? How about a few examples!
| Winner’s Circle The young, well-to-do parents in this segment live in new-money subdivisions surrounded by golf courses and upscale boutiques. Their plasma televisions are tuned to Nickelodeon, but kids don’t keep them from traveling. Median household income $102,213 Hangout Broomfield County, Colorado (Broomfield) |
God’s Country These urban refugees have fled to the country seeking a more laid-back lifestyle. Though they travel frequently for business, leisure is a top priority. They read Skiing magazine, drive Toyota Land Cruisers, and tune into the Outdoor Life Network. Median household income $83,827 Hangout Teton County, Wyoming (Jackson) |
Second City Elite These culture-savvy middle-aged folks without kids splurge on themselves with multiple computers, large-screen TVs, and an impressive collection of wines. They read Inc. magazine, watch Washington Week, and drive around town in Toyota Avalons. Median household income $74,375 Hangout Dallas County, Texas (Dallas) |
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