Human-Centered Design

Design of the Future

I view design as a broad field of practice and theory where designers are responsible for intuiting social, cultural, economic, and technological change; then adapting design tools, processes and methods to harness, steer and leverage those changes for the betterment of humanity. When designers improve people’s lives they create opportunities for business to thrive and grow. Everyone wins. (more…)

By Challis, ago
Human-Centered Design

All Brains Around the Table and No Field Research Makes Jack a Dull Product

A nice article in The New York Times Business section on customer research: Get Out of That Rut and Into the Shower (I can’t vouch for the title though). I really liked the fact that this brief article steered clear of the usual academic rhetoric about anthropology and ethnographic methods. Instead, just a couple of quick anecdotes that illustrate why it’s so important to get out and observe your customers. (more…)

By Challis, ago