BlackSpot Sneaker: Branding of the Anti-brand
A brand is a brand, no? If we wear something to define ourselves, to make a statement, can that product be without a brand? Can a brandless product be marketed? Adbusters seems to think so.
Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn’t exactly rocket science. With a network of supporters, we’re getting ready to launch the blackSpot sneaker, the world’s first grassroots anti-brand, with a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.
THE NEXT STEP
Is it possible to take Phil Knight’s billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? Read about our Kick Ass Marketing Strategy, and find out how you can Get Involved.
1 Comment so far
Leave a reply
I think Nike’s are going to the retro look now for the more casual crowd. Their athletic line is ugly, but I like the retro looking ones.