Resume
Overview
Experience Strategist, change agent, and business leader with expertise in strategy, design, customer research, analytics, SEM/SEO.
Summary of Expertise
- Interactive Strategy Development
- Client & Account Management
- Creative Direction & Brand Strategy
- Content Strategy & Development
- Primary & Secondary Research
- Interaction Design & Information Architecture
- Usability Engineering & Testing
- Search Engine Optimization & Analytics
- Product & Industrial Design
- User-Centered Design Process
Recent Experience
2006-Pres VP Experience Planning & Research Bridge Worldwide (WPP) Cincinnati, OH
- Manage teams responsible for Research, Analytics, Search Engine Optimization, Interaction Design, Information Architecture, and Interactive Strategy.
- Ensure UCD process across organization and quality Experience Delivery across all clients.
- Work with clients in Consumer Packaged Goods, Medical Products & Services, Financial Services, Etc.
2005-2006 Director User Experience Avenue A | Razorfish Chicago, IL
- Manage User Experience Discipline for Central Region of largest Interactive Agency.
- Ensure quality Experience Delivery across all central regions clients.
- Insure health of business as part of Senior Management Team.
- Creative Director for key AOR (Major Financial Services Company).
- Clients include AT&T, JCPenney, Discover Financial Services.
2002-2005 Consultant to Management Experience People Chicago, IL
- Consulted with clients on customer-centered processes, personnel, team structures.
- Recruited strategic experience design personnel for key clients.
- Clients included SBI.Group, Razorfish, Macromedia, Belkin.
2001-2002 Partner DaVinci Software Chicago, IL
- Provided turnaround management for troubled eBusiness Consulting Firm.
- Lead multidisciplinary user-centered teams in research, design and innovation for digital products and services.
- Clients included Coach, Wrigley, Adventist Healthcare Systems.
1998-2001 CEO & Founder Hanna Hodge Chicago, IL
- Co-founded and managed an industry-defining user experience firm.
- Pioneered experience design philosophy and process.
- Grew business organically to 40+ employees and $4M+ .
- Clients included Xerox, IBM, Intel, Unisys, Ford.
1996-1998 Consultant IBM Global Services Atlanta, GA
- Participated in early growth of IBM Global services consulting practice.
- Led user-centered design process on large-scale client solution teams across numerous verticals.
- Industries included automotive, technology, financial services, insurance, travel, banking, and manufacturing.
- Clients included Mercedes Benz NA, Bank One, Chrysler.
1994-1996 Assistant Professor, Design University of Wisconsin Menominee, WI
- Taught Industrial design, design communication, and interactive design.
- Secured funds and established state of the art computer facility for School of Design.
- Developed Interactive Media program and courses.
Additional Experience
- Industrial Designer, Challis Hodge Associates, Minneapolis, MN
- Manager Computer Graphics Center, University of Cincinnati, Cincinnati, OH
- Industrial Designer, Digital Equipment Corporation, Maynard, MA
- Industrial Designer, NCR Corporation, Dayton, OH
- Industrial Designer, The Drackett Company, Cincinnati, OH
- Technician Robotics & Systems Automation, Custom Machine, Cincinnati, OH
Education
1991-1994 Master Design - HCI University of Cincinnati Cincinnati, OH
- Master Design with focus on Human-Computer Interaction
1984-1989 BS, Industrial Design University of Cincinnati Cincinnati, OH
- Bachelor of Science Industrial Design; 5 Year Cooperative Education Program
1997 IBM Consultant Training Palisades, NY
Passions & Interests
Bonsai, Landscape Design, Furniture Collecting, Blogging, Popular Culture, Technology, Design Innovation, My Wife Kimberly and Daughters Alexandra, Rosalyn & Elizabeth.