Field Studies Done Right: Fast and Observational
From Jakob Nielsen’s useit.com. Some good points on the dos and don’t of contextual research. Nielsen points out common mistakes made by interviewers who use leading questions. And makes good points about the need for the entire design team to conduct field studies, not just Ph.D. anthropologists.
He also emphasizes observation over asking questions. I would agree that is is good advice for a researcher with limited experience, however, the true value in anthropologic research methods is the researchers’ ability to immerse themselves in context and account for their presence and the bias it brings.
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