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A Primer in Diffusion of Innovations Theory
“Some inventions ‘take the world by storm’ (archetype: the Sony Walkman). Others seem to fail, lie dormant for decades, but when ‘their time has come’, their use grows quickly, even explosively (archetype: the fax machine). Most achieve slow penetration at first, then their adoption grows more quickly, but later slows down again. A broad social psychological / sociological theory called Diffusion of Innovations (DoI) Theory purports to describe the patterns of adoption, explain the mechanism, and assist in predicting whether and how a new invention will be successful. It is expressed in Rogers E.M. ‘Diffusion of Innovations’ The Free Press, New York, originally published in 1962, 3rd Edition 1983. The theory has potential application to information technology ideas, artefacts and techniques, and has been used as the theoretical basis for a number of IS research projects.” Read the paper here.
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