Challis Hodge’s UXblog

“Consumers have a message for companies trying to figure out why the wireless Web market has failed to take off in this country: It’s the screen, stupid.”

We at HannaHodge have a message for the wireless web market. Wake up and stop implementing technology just because you can. People’s lives continue to get more complex and they simply won’t adopt digital products and services just because you build them. You have to understand your customers at the local cultural level. Just because it worked in Japan or Finland doesn’t mean the same product or service will work in the US.

Future business success depends on understanding your customers’ wants and needs and delivering solutions that meet them. Investors and shareholders will not continue to tolerate throwing technology at the wall to see if it sticks. Invest in significant user research to compliment market and secondary research. Understand the problem, the context and solve it using the appropriate technology. Then, and only then, do you need to worry about getting the screen right! Read the article here.

Which Fonts Do Children Prefer to Read Online?
Interesting study on the online font preferences of children. The sample size was relatively small, 12 participants. Interestingly they didn’t test Verdana which seems to be commonly used online. View the study at Usability News. You can also check out “Determining the Best Online Font for Older Adults” in the same issue.