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User Experience | Design | Strategy
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26 Nov 08 Colors and the UI

I just cant get enough of this kind of material. Color theory is an oft overlooked and misunderstood science. Some good data in here as well as some simple but important reminders. Thanks Tobias!

As the name suggests, GUIs (Graphical User Interfaces) present their features and functions visually. The human-computer interaction is heavily based on seeing things, looking for things and interacting with graphical UI elements. Color is a main characteristic of any visual scene, not only on computer screens, but in any situation where we see something. Because most of what we see and interact with in our everyday life is colored (as opposed to shades of white-gray-black), we are very familiar with colors – maybe so much that we don’t think about them a lot. On the other hand, it does bother us when we need to read a dark-gray label on a black button. So colors have the potential to boost or wreck the user experience. This article will introduce the concept of user experience and highlight some aspects of colors and color perception together with recommendations for UI design.

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14 Nov 08 A Visual Guide to the Financial Crisis

I’ve heard from a lot of folks who really struggle to understand the complexities of our current financial crisis here in the U.S. I found a great diagram

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12 Nov 08 Make the Logo Bigger

 

Make My Logo Bigger Cream!!

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10 Nov 08 Facebook Pizza

Pizza Hut will soon launch a Facebook application that allowing hungry users to place orders without leaving their profiles. They’re also launching text-ordering and online e-gift card  capabilitie.

For the three months ending in August, food marketers sent nearly 1.4 million text-message ads (up 37% from the same period last year). Restaurants had the highest response rates, with 15.5% of consumers responding to the ads.

Subway spokesman Les Winograd said some of the chain’s franchisees have begun to offer ordering via text and iPhone apps. The chain has an unusually open policy that lets individual franchisees experiment on their own.

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