Challis Hodge’s UXblog

User Experience | Design | Strategy

Archive for July, 2007

If a Woodchuck Could Chuck Books

It seems like just the other day when Jeff Bezos quit his Wall Street job and drove across the US (PDF) searching for the perfect garage from which to start his online book selling venture. In the Seattle suburbs Amazon.com was born. It didn’t take long until Bezos was certain that Amazon.com would sell everything online.

Now just a few years later (OK so maybe it’s a decade but it seemed like just a few years) I am writing this blog post with my PHP-based blog software complete with Amazon.com plug-in.

Not only are all of Amazon’s products available at my fingertips but I can recommend them to my readers with just a couple-o-clicks.

As if that weren’t enough, I get a referral payment every time a reader makes a purchase.

You’ve come a long way Bezos!

No comments

How Madison Avenue Is Wasting Millions on a Deserted Second Life

2ndlife.png

Wired’s contributing editor Frank Rose talks straight about Second Life.

“Companies say, ‘It’s an experiment’ — but what are they learning?” Tobaccowala asks. “Basically, they’re learning how to create an avatar and walk around in Second Life.” Which is fine if that’s what you want to do. Just don’t expect to sell a lot of Coke.

2 comments

Make the Logo Bigger!

If you’ve heard a client say this once you’ve probably heard it a thousand times… can you make the logo bigger? (audio)

Make The Logo Bigger (video)


No comments