Community

Do Customer Communities Pay Off?

HBR recently published results of a year long study, conducted in collaboration with eBay Germany, that involved 140,120 eBay customers. The study was aimed at determining whether or not there is business value in Customer Community Marketing Programs. The results are quite fascinating. (more…)

By Challis, ago
Conferences & Events

ROI: The Innovation Equation

On December 7-8 at the Museum of the City of New York, IDSA, Symbol Technologies and BusinessWeek will demonstrate the impact of innovation meeting investment. Hear from powerful industry speakers such as Jim Wicks, IDSA, Motorola’s vice president and director of consumer experience and design, who will share his insights about Motorola incorporating industrial design into its corporate infrastructure. (more…)

By Challis, ago