about, with & for is a collaborative forum hosted by the Institute of Design to discuss emerging topics, methods and issues in design research. The core values of research and discovery methodologies have been embraced by leading companies wishing to increase brand legitimacy, capacity, and impact. What challenges are on the forefront for these leading institutions? (more…)
MacDonalds is taking advantage of the ubiquity of cell phones in Japan to introduce QR codes on its sandwich wrappers. The codes, commonly used to code business cards for scanning by cell phones, will contain nutritional information for each of 19 sandwiches. They’ve also created cell phone friendly URLs for those with out cameras in their phones. (more…)
Santiago Chile agency Perfil BTL recently launched a new guerrilla anti-smoking campaign for the Instituto Nacional del Tórax. The campaign promotes the Tórax Institute which offers therapy for highly addicted smokers. (more…)
Microsoft believes the demand for consumer, research, and military robots will grow significantly–and it wants to own the market, with Microsoft Robotics Studio (MSRS) and the Institute for Personal Robots in Education (IPRE). MSRS is a visual programming environment, similar to the LabView-based software provided with LEGO’s Mindstorms NXT kit. (more…)
These require no introduction. Rule #1 Commit to your business. Believe in it more than anything else. If you love your work, you’ll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you - like a fever. (more…)