Challis Hodge’s UXblog

User Experience | Design | Strategy

Archive for December, 2002

The Matrix Sequels - A Revolution in Moviemaking

The two sequels of “The Matrix” will feature photorealistic virtual actors that are impossible to tell from real ones, say the producers. “The Matrix Reloaded” arrives in theaters on May 15, “Matrix Revolutions” in early November. Actor performances are captured on five high-resolution digital cameras; a complex algorithm calculates the actor’s appearance from every angle the cameras missed and allows for creating scenes with virtual actors.

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AD Slogan Hall of Fame

The Advertising Slogan Hall Of Fame recognizes excellence and best practice in advertising, benchmarking creativity — identifying the best in branding. Don’t miss the 2002 Top Ten List. I was especially, uhmmm, impressed with “You’ll wonder where the yellow went when you brush your teeth with Pepsodent.”

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An Intermediate Guide to Formal Visual Design

The varied and sundry digital revolutions of the last thirty years have empowered many regular people to create the kinds of media that had heretofore been the exclusive domain of trained professionals with expensive proprietary hardware and specialised knowledge. In part this has resulted in a profound empowerment of creative users to express themselves in powerful new ways; largely, however, it resulted in the wide exposure of a whole lot of really, really bad visual design by amateur clods. Whether you are an enthusiastic user of these new technologies who would like to improve your skills through a better understanding of the formalised elements and principles of design your fly-by-night “digital design school” located above a convenience store may have failed to teach you, or if you are just a regular person who would like to sneer and poke fun at the ocean of bad design that surrounds us in a more intelligent and informed manner, this is the article for you.

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Web Portfolios Next Big Thing

If some predictions hold true, this is the resume of the future, an electronic portfolio that shows a job seeker’s skills and personality with more depth and vividness than a paper resume, or even a job interview, ever could. Although many recruiters have yet to embrace them, Web portfolios have long been popular on college campuses and in creative fields, where they’ve replaced the traditional leather portfolios that designers lug from interview to interview. Soon accountants, salespeople and chief executives will apply the art-portfolio concept to their own careers, advocates say. Their sites will display work samples, testimonials, or maybe a video where the candidates can talk up their skills, essentially giving employers a pre-interview.

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Travel Industry Helped by Web

The travel industry seems to be flourishing as research finds that half of all U.S. Internet users � equaling roughly 59 million individuals � have made a travel purchase online, and more than 2-in-10 adults are frequent domestic travelers.

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More on Blogs

It’s safe to assume that, before he flushed his reputation down the toilet, Trent Lott had absolutely no idea what a blog was. He may have a clue now.

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AIGA Listed as Official Resource for Small Business Start-ups

The Small Business Administration has agreed to place AIGA�s guide to working with a designer on its website under resources for new businesses. The guide emphasizes the importance of design and directs potential clients to the AIGA directory as a means of finding professional designers. If you have not seen our Client�s Guide to Design recently, you may want to look at it again as a useful tool to share with potential clients. If you have not completed your personal profile for the directory, please do so. It will enhance your opportunity of being selected in targeted searches.

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Year of the Blog

Blogs, or online Web logs of news and views, were the hot story of 2002, the year when blogging caught the eye of the mainstream press in a big way and pundits began to recognize blogs as useful tools for everything from venting about politics to raving about a favorite band.

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