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The Golden Age of E-Commerce
Driven by demanding investors and an unforgiving stock market, many e-commerce firms have clawed their way to profitability. In fact, with a growing roster of companies operating in the black, we may be perched on the cusp of an e-commerce “golden age,” according to analysts. “I would not be surprised to find that the majority of online retailers are profitable now, if you include multichannel retailers,” Jupiter Media Metrix analyst Ken Cassar told the E-Commerce Times. “If you just focus on the pure-plays, we may be a year or two away from a profitable majority.”
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